Beginning Textual Analysis & Representation

Textual Analysis & Representation

Component 2A: Textual Analysis & Representation worth 25% of final mark!

Media Representation

The media do not just offer us a transparent ‘window on the world’ but a mediated version of the world. They don’t just present reality, they re-present it. 

(Buckingham, 2003).
Learning Objective: 
to explore media 're-presentation'

By the end of this unit you will have:-

- reviewed and explored symbolism and metaphor (AO2) (C1/C2)
- created a cheat sheet for camera shots, angles and movements (C1/C2)
- practised extract analysis at micro and macro levels (C2)
- begun developing a sense of branding (AO3) (C1)
- commenced designs on production company logo and animation (AO3) (C1)

Textual Analysis & Representation

Basic level: understand narrative and make a critical response

Advanced level: ‘deconstruct’ at a micro level (frame by frame, camera angles, movements, shots, POV, edits, transitions, dialogue, music, sound effects, lighting, costumes, props) & macro (how sequence overall represents people, events, places, themes, how portrays sense of ‘reality’) 

Three stages of analysis:

1) Analyse MICRO elements
2) Conclude from MICRO elements a range of MACRO representations
3) Consider how different people might respond to these representations


TASK: create a cheat sheet using CANVA


MACRO representations and differing interpretations


This is a tie (d_ _ _ _ _ _ _ _). Males wear them to work (s_ _ _ _ _ _ _ _).

Ties suggest power and wealth (c _ _ _ _ _ _ _ _ _). Without one, men cannot gain true respect in the workplace (s _ _ _ _ _ _ _ _).

What connotations are there with each of the following images? Think beyond the denotation to the signifier and the signified.

What single image would you use to symbolise you and your status as a media student?


Using LEGO, create a model that represents you. You can use ideas from our symbolism discussion. 

You will have 48 hours to 'sit' on your design, after which time you can make any changes.

Be prepared to share and explain your final representation. Document all versions and reasons for changes on your blog.

Gauntlett (2007) developed this research method - he suggests that it provides a better sense of how people see themselves than through using language, because a lot of the time we are looking at things that represent something without actually resembling it.