1: Introduction to Media


Learning Objective: 
to begin to understand key media concepts and use terminology appropriately

Success Criteria:
- create and maintain a word bank of key terminology (AO1)
- deconstruct a media text using five key terms (AO2)
- use knowledge and understanding to create a parody (AO3)




Connotation

Denotation

Representation

Symbolism

Interpretation

‘Reader’s Intentions-Writer’ Interpretations’

Encoding

Decoding

Text

Textual Analysis

Semiotics/

Signification

Signifier/Signified

Form & Style

Convention

Stereotype

Mise-en-scene

Editing

Camera shots/angles

Sound: diegetic/ non-diegetic

Genre/Hybrid Genre/Sub-Genre

Audiences/

Institutions

Narrative

Creativity

Macro

Micro

Multi-modal LiteracyParody






What does the following have to do with Media Studies?

EMPIRE STATE OF MIND: DECONSTRUCTION
 

First viewing of Empire State of Mind
- discuss thoughts and observations as a class

Second viewing
- note down individual observations and the meaning you think is created in the video

WHAT IS MEDIA STUDIES?
  • how can it help us to understand the video?
  • what other media forms can you think of?
  • why study the media? 
  • why is it so powerful?
  • what words can help us discuss media better?
In PAIRS    
- record keywords in word bank/continue to review key terms for assessment

Watch Empire State of Mind again, note connotations and discuss how meaning is constructed using key terminology

Watch Empire State of Mind one final time and complete the task >>>
 

Using the assessment criteria for C2A, self-assess your notes. 
What is ONE WAY you could improve your deconstruction?

Ċ
Holly Fairbrother,
26 Sept 2015, 05:07
č
Teaching Connotation and Denotation.mp4
(8895k)
Holly Fairbrother,
26 Sept 2015, 04:17