CASE STUDY: THE BLAIR WITCH PROJECT  The film tells the story of three student filmmakers (Heather Donahue, Michael C. Williams, and Joshua Leonard) who disappeared while hiking in the Black Hills near Burkittsville, Maryland in 1994 to film a documentary about a local legend known as the Blair Witch. The viewers are told the three were never seen or heard from again, although their video and sound equipment (along with most of the footage they shot) was discovered a year later and that this "recovered footage" is the film the viewer is watching. The film received generally positive reception from critics and went on to gross over US$248 million worldwide, making it one of the most successful independent movies of all time. Read more: https://en.wikipedia.org/wiki/The_Blair_Witch_Project Search out and read up more article on how this film changed marketing movies forever! Start HERE. Image thanks to http://www.sagindie.org/education/witch-hunt-a-look-back-at-the-beginnings-of-viral-marketing-and-its-impact-on-today/ CASE STUDY: WAR OF THE WORLDS  Read up on how Orson Well's radio broadcast of his novel was adapted to Image thanks to: http://www.war-ofthe-worlds.co.uk/war_of_the_worlds.htm |