Choose and answer one of the following questions using knowledge from this part of the course.
You have one hour to plan, write and check your work.
How far has digital technology changed patterns of distribution? 

To what extent does audience behaviour determine changes in the media industry?
MARK SCHEME: Paper 2 Section B

You will be given credit for knowledge and understanding, illustrated through case study material, relevant to the question. 
Assessment will take place across three criteria: 
                • explanation/argument/analysis [20 marks] 
                • use of supporting examples [20 marks] 
                • use of terminology [10 marks]